What Does The Future Of Fashion Look Like?
This is something we ask ourselves often, mostly because our aims with the brand are never to reinvent the wheel, but to put forward an idea of what a pair of jeans might look like in 20 years. Of course we’re not the only brand out there that explores the future rather than the past, but like with any form of exploration there's varied perspectives. Before we started, a lot of “futuristic brands” fell into a few categories: recycled/reconstruction, post-apocalyptic and utility/gorpcore. Not to say any of those are wrong...
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